PYFA Launches BodyVestment Campaign, a Healthy Lifestyle Movement for Long-Term Investment

Jakarta, September 4, 2025 – PT Pyridam Farma Tbk (PYFA), through its PYFAHEALTH business line, has officially launched the BodyVestment Campaign, a healthy lifestyle movement that invites the public to care for their health as they would invest for the future. More than just a lifestyle campaign, BodyVestment is a revolutionary movement that positions health as the most valuable asset with the potential for infinite Return on Investment (ROI). This initiative was introduced in conjunction with the PYFA Group’s first anniversary celebration at Plaza Parkir Timur Senayan, Jakarta, on August 24.

BodyVestment encourages society to manage their health “portfolio” with the mentality of a smart investor. The campaign is based on four fundamental pillars, much like portfolio diversification: regular exercise for at least 150 minutes per week, balanced macro and micro-nutrition, adequate rest of at least 6–8 hours, and proper supplementation. As age increases and metabolism decreases, the body requires additional support because it is no longer able to produce all essential nutrients optimally. To address this, PYFAHEALTH presents a comprehensive range of supplementation products to support the community in implementing BodyVestment thoroughly—covering women’s health, mother and child care, herbal supplements, daily health supplements to boost immunity, and bone and joint health for active individuals.

“Often, health is regarded as a cost or an expense, and through the BodyVestment campaign, we want to change that perspective. We believe in one thing: health is a long-term investment whose value is priceless. That is the spirit that birthed BodyVestment—a concrete step inviting everyone to build bodily resilience so they remain healthy, strong, and active at every stage of life,” said Antes Eko Prasetio, Chief Commercial Officer of PYFA.

Antes added, “Without a balance of these four pillars, the body becomes fragile and more susceptible to diseases, which disrupts activity. Therefore, for us, BodyVestment is not just a lifestyle, but a real commitment to the PYFA slogan ‘Better Life, Better Health Start with Us’ to realize a healthier, stronger, and more prosperous Indonesian society.”

This movement was born from the awareness of the increasing number of Indonesians facing the risk of non-communicable diseases and the reality showing that most of these diseases can be prevented through lifestyle improvements. Data from the Institute for Health Metrics and Evaluation (IHME, 2019) shows that the majority of deaths in Indonesia are caused by hypertension, diabetes, stroke, and obesity. This is also in line with the 2023 Indonesia Health Survey (SKI), which found that more than 96% of the population still lacks vegetable and fruit consumption, 37.5% have low physical activity, and the prevalence of obesity has increased to 23.4%, even reaching 29.3% among women.

Through BodyVestment, PYFA wants to invite the public to make health a priority from an early age. Much like a long-term investment, every small step in caring for the body will yield valuable results, both for oneself and for the family. Aligned with the company’s core values, PYFA believes that better health, better life, start with us.