Jakarta, August 25, 2025 – PT Pyridam Farma Tbk (PYFA), a pharmaceutical company, has unveiled a new logo and identity. The new logo for PYFA will serve as the umbrella brand for the parent company and its three controlled subsidiaries: PT Holi Pharma, PT Ethica Industri Farmasi, and the Australian pharmaceutical company Probiotec Pty. Ltd.
The new logo was launched during the first anniversary celebration of the PYFA group at the East Parking Plaza of Senayan, Jakarta. This logo change is a strategic move to reinforce PYFA’s identity as a modern, dynamic, and globally-oriented corporate umbrella, while also affirming its business transformation toward the international market.
The logo’s new design includes changes in its proportions, font, and color. The updated logo is bolder, reflecting the business transformation it has undergone over the past five years. The “Y” with a sprouting element symbolizes sustainable growth, while the sharp break in the “F” signifies PYFA’s precision as a pharmaceutical company that highly values accuracy in both product manufacturing and decision-making. Finally, the blue color represents professionalism, a scientific-driven approach, and a focus on innovation and technology.
Lee Yan Gwan, President Director of PYFA, stated, “The new PYFA Group logo is more than just a visual change; it reflects the significant transformation we have gone through and will continue to embrace. This identity serves as an umbrella that unites all subsidiaries under the PYFA Group, creating strong synergy and inspiring us to continue innovating for better health for people in Indonesia and worldwide.”
In addition to the logo launch, the PYFA group’s first anniversary also featured the “One Million Vitamins Movement,” where PYFA Group distributed 12,000 tablets of PYFATON vitamins to Car Free Day visitors along the Sudirman-Senayan area. This event demonstrates the company’s mission to improve public health, aligning with the new logo’s philosophy of promoting growth and sustainability.
With this new identity, PYFA invites all partners, stakeholders, and the community to join in building a better healthcare future together. This step is part of the company’s vision to become a leading powerhouse of pharmaceutical innovation in the Asia Pacific and globally.
About PYFA Group
PYFA Group is the corporate identity that oversees PT Pyridam Farma Tbk (stock code: PYFA) and its subsidiaries: PT Holi Pharma, PT Ethica Industri Farmasi, and Probiotec Ltd. PYFA Group has a comprehensive and integrated portfolio of healthcare products and services, with a commitment to innovation to improve people’s quality of life.
Media Relations
Leilanie Nadia Kusuma
Website: www.pyfa.co.id
Email: corcomm@pyfa.co.id
